1 system, 700 pictograms,
untold applications

Spoken, written and visual language all have the job of conveying information. A pictogram is an unambiguous visual symbol that is intuitively understood regardless of reading ability or language.

Over 700 otl aicher pictograms from the spheres of Health & Hygiene, Communication & Media, Culture & Leisure, Service Provision, Shopping & Catering, Safety & Security, Sport, Transport & Travel and others add up to a means of communication that is wholly in step with our globally driven world. otl aicher pictograms are classics of visual communication and are regarded as milestones in design history.

A pictogram’s quality is articulated in its simplicity

The unmistakeable, copyright-protected system of otl aicher pictograms observes uniform design rules that can be compared with the rules of grammar for a language. It is accordingly referred to as a system of syntactical pictograms.

Otl Aicher was convinced that the clarity and recognisability of pictograms are a direct result of their form and structure being pared down to essentials. His pictograms derive from a clearly defined design grid and a reduction to salient details. Their uncluttered appearance allows the beholder to readily grasp the information they contain.

Pictograms inform,
decorate, advertise, …

otl aicher pictograms can be made versatile use of in almost all walks of life – to indicate escape routes and types of premises, for instance, or as decorative features. They reveal their 'communicative' qualities in advertising or digital applications, too, though.

The system is constantly being expanded, both to keep step with technical innovations and to meet bespoke requirements. Should you need a pictogram that has yet to be produced, please let us know. We will be glad to assist in the planning and implementation of complex applications such as directional signage for buildings.